Straight Root Marketing conceptualizes and executes effective business events and below the line marketing initiatives to help clients access markets and engages their channel and customers.
Straight Root Marketing currently provides this value offering to more than 20 leading brands and organization, across FMCG, Consumer Durable, Services and Information Technology verticals across continent.
Straight Root Marketing has been the outcome of the coming together of two of the strongest BTL & TTL agencies in India, One To One Marketing Consultants & Straight Root Marketing Pvt. Ltd. The combined entity is one of the strongest specialized “below-the-line” marketing services agencies which cater to the biggest industry in the continent .
Team Straight Root Marketing comprises 150 experienced industry professionals, coming from the disciplines of marketing, strategic planning, advertising, digital, retail, brand activation, hospitality, technical and operational expertise. With this experience combined with the use of the latest Information and Production technologies, Straight Root Marketing delivers high impact, effective, insightful and result oriented, business events and below the line marketing initiatives across Asia.
Organizational Core Competence
We endeavor to understand the brand’s marketing challenges, its environs, and its customer behavior and channel response, and address them by using Below The Line Marketing techniques, in both the offline and online formats.
Our ability to generate customer or the channel insights and then address in the most creative yet effective manner gives us our edge. Our focus on ensuring a high return on the marketing dollar is absolute.
This competence of planning and execution of business events and programs is enhanced by a comprehensive set of resources, technology and infrastructure, which ensure that our clients marketing programs and events are the most effective.
Our absolute focus on our core competencies and deliverables for our clients has helped Straight Root Marketing become one of the largest experiential marketing solutions providers across country.
